You can now connect your products to rich digital experiences — helping you engage customers, share trusted product information and prepare for the next generation of barcodes.
This isn’t just an upgrade. It’s a Quiet Revolution in barcode technology.
QR codes powered by GS1 are transforming how products are identified, shared and experienced — from retail scanning to consumer engagement.
What are QR codes powered by GS1?
QR codes powered by GS1 are advanced 2D barcodes that combine traditional product identification with dynamic, digital content.
Using globally recognised GS1 standards, these codes allow you to:
- Deliver real-time product information via QR codes
- Connect consumers to branded digital experiences
- Share trusted, structured data across your supply chain
- Replace traditional barcodes with a single, flexible solution
Why the next generation of barcodes matters now
The transition to the next generation of barcodes is already underway.
Retailers, brands and regulators are moving towards 2D barcodes powered by GS1 to unlock greater transparency, traceability and efficiency.
With QR codes powered by GS1, you can:
Future-proof your packaging
Move from traditional barcodes to a single, data-rich QR code
Meet retailer and regulatory expectations
Support growing requirements for product transparency and digital access
Unlock more value from every product
Turn every scan into a customer engagement opportunity
Improve traceability and accuracy
Link every scan to trusted, standardised GS1 data
Scan smarter with QR codes powered by GS1
Go beyond the beep
From checkout to post-purchase engagement, QR codes powered by GS1 transform every scan into a connected experience.
- At retail: fast, reliable point-of-sale scanning
- Post-purchase: access product details, provenance and content
- Across the lifecycle: consistent, trusted data sharing
This is how modern barcodes power smarter products.
The Quiet Revolution in barcode technology
A new era of barcode technology is emerging — connecting physical products to digital experiences through QR codes powered by GS1.
Early adopters are already preparing to:
- Differentiate their products with digital engagement
- Strengthen trust through better product data
- Respond to evolving global standards
The future of barcodes isn’t coming.
It’s already here.
