GS1 UK, Polytag, and Ocado Retail have come together to pioneer digital deposit return schemes (DDRS) as a next-generation solution to improve packaging traceability and customer engagement.
This initiative leverages QR codes powered by GS1 standards to simplify returns and reward recycling with a simple, straightforward and convenient solution that works for all.
The programme’s innovative use of technology highlights a scalable model that seamlessly integrates into production lines while offering consumers a convenient, digital-first means of participation. Ocado Retail’s support of the initiative has been pivotal for exploring the feasibility and impact of DDRS on a larger scale.
This all began in 2022 with an initial pilot that involved over 1.6 million milk cartons, each equipped with unique QR codes that Ocado customers could scan to access product-specific recycling information. In 2023, the programme expanded with a rewards system, offering 20p per recycled item.
With over 60 Ocado product lines now featuring Polytag’s QR codes, the programme is scaling rapidly. This success shows that DDRS can align with both consumer preferences and operational needs.
Explore the full case study to see how QR codes powered by GS1 can benefit your business.
