Connect to consumer

GS1 powered QR codes

Connecting your products to a digital world
through a simple smartphone scan.

Brands can now speak directly to consumers through a single, smarter barcode on their packaging, providing instant access to trusted information, content and richer personalised experiences.

Using a GS1 powered 2D barcode with our Digital Link standard enables you to connect your product’s unique identity to multiple online sources of enriched, real-time content. You retain full control, can tailor your online sources to a specific product, and can update or publish new content without having to alter the packaging of your products.

This means that GS1 identifiers, such as the Global Trade Item Number (GTIN) can now act as a gateway to dynamic digital content that can boost revenue, strengthen brand loyalty, improve supply chain traceability information and drive sustainability agendas.

Through a simple smartphone scan, your customers can instantly access valuable information on:

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As a GS1 UK member, already using GS1 barcodes, each of your products will have its own unique GTIN. This means you're already on your way to harnessing the benefits of a GS1 powered 2D barcode.

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Improved experiences

Engage, excite and drive loyalty among your consumers with enhanced content and experiences.

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Inform and protect

Ensure consumers are kept safe and well informed by providing them with instant access to the information they need to make the right decision.

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Enhance your brand

Through dynamic and personalised consumer journeys and brand experiences.

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Optimise your packaging

Decrease the complexity – and cost – of providing multiple labels or codes on your products.

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Adapt and prepare

Comply with, and adapt to, changing legislative requirements by instantly directing consumers to real-time content.

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Ensure efficiency

Future-proof your packaging by storing vital data for supply chain and point-of-sale scanning and supporting price changes.

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As a GS1 UK member, already using GTINs on your products, this standard is available for you to easily implement on your products.

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In action

Check out the results of our work with Little Bobby Jebbs Foods to bring their Original Chicken Crackling brand to life with GS1 Digital Link.

Scan the QR code to see a GS1 powered 2D barcode in action.

See how other GS1 members from across the world are using GS1 powered 2D barcodes to transform the way they connect with consumers, drive sustainability, boost efficiency, adapt to legislation and more.

2D barcodes - powering the future of retail

The retail industry has begun a global evolution from classic barcodes to two-dimensional QR and DataMatrix, adding new dimensions and benefits for consumers and businesses.

2D in retail

Get started connecting your products

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GS1 Digital Link

The GS1 Digital Link standard enables GS1 identifiers to be used as a gateway to online information.

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2D barcodes

Now more than ever, consumers are looking for product transparency. Find out how advanced barcodes could power the future of commerce.

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Implementation guides and resources

See our step-by-step guides on how to connect your products to the digital world.

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GS1 Digital Link training

Our Digital Link course will help you understand how you can improve your business operations and connect with consumers like never before.

Approved GS1 UK partners

If you need help in implementing the GS1 Digital Link standard, our selection of approved partners are perfectly placed to support you on your journey.

Get in touch

If you're interested in finding out more about how our standards can transform the way you connect with consumers, please submit your details below and a member of our team will soon be in touch.