CEC

    
CEC is a specialist consultancy and SaaS partner helping global brands transform packaging and products into intelligent, compliant, AI-ready digital infrastructure.

We operate at the intersection of connected packaging, accessibility, data governance and emerging technology. As regulation accelerates (e.g. 2D barcodes at POS, Digital Product Passports (DPP) and accessibility legislation), packaging is no longer just a marketing asset — it becomes a regulated enterprise data carrier. CEC helps organisations navigate this shift with clarity and commercial focus.

Our approach spans strategy through to scaled execution:

1. Roadmap and business case
   We define the end-to-end strategy — from barcode migration and QR/AQR implementation to AI-enabled product intelligence — building clear business cases that align compliance, growth and operational efficiency.
    
2. Data and intelligence layer
   Through our Mi-View360™ platform, we structure, govern and activate product data as verified “ground truth” — ensuring it is accessible, compliant and AI-ready. This enables trusted consumer experiences while supporting supply chains, as well as regulatory and ESG reporting needs.
    
3. Accessibility by design
   We embed inclusive design into packaging and digital touchpoints, ensuring products work for blind and low-vision users and are usable by everyone — reducing risk while expanding reach and brand equity.
    
4. Activation and measurement
   We help brands design, pilot and scale connected pack programmes, optimising scan rates, engagement, automation and data insight to unlock continuous improvement.

CEC supports industry by turning regulatory pressure into platform opportunity — helping CPG, retail and supply partners move from experimentation to enterprise-grade connected ecosystems that drive trust, intelligence and long-term growth.