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How Nestlé are using productDNA to improve the shopper experience

Date: April 03, 2019

Category: Industry news


Launched almost twelve months ago, we look back at how productDNA has already started to positively impact the grocery sector

Back in 2016, grocery brands and retailers came together to develop a collaborative solution to solve both the industry’s problem with inconsistent and inaccurate product data and consumers’ demands for detailed information about the items they buy.

The solution was productDNA.

Three years down the line and large brands, such as Nestlé, are starting to reap the rewards.

We speak with David Hix, supply chain director at Nestlé, about:

  • Why he chose to get involved with the development of productDNA
  • How productDNA has improved operational efficiencies for Nestlé
  • How productDNA is improving the shopping experience for consumers and helping to create long-term benefits for the wider retail industry

Watch David’s videos:

How Nestlé are using productDNA to improve the shopper experience



 

productDNA: streamlining the sharing and management of product data for all



 

Find out more about productDNA by visiting gs1uk.org/productDNA

 

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