September 14, 2018 Industry news
Gary Lynch, CEO at GS1 UK talks to Ben Sillitoe, Editor of Essential Retail about GS1 UK’s newest collaborative industry programme, Digital DNA, and how we’re engaging with the whole retail grocery industry to solve the problem of poor quality product data.
In the interview, Gary outlines the benefits of data standardisation in the grocery supply chain, which include cutting down the amount of re-keying and different retailers taking arbitrary versions of data for the same product, its progress and the next steps. We know that through collaboration we can provide a solid foundation that will enable a retail environment that’s fit for the future – based on accurate data and informed decisions.
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Tackling industry challenges in retail through collaboration
Digital DNA: Solving the industry-wide problem of poor quality product data