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Our operating board

The operating board is the chief executive’s management team, responsible for our day-to-day running on behalf of the supervisory board

The primary activities of the Board include the delivery of our annual operating plan, monitoring progress and regularly reporting against key milestones to the supervisory board. The team is also focused on communicating and implementing our vision and objectives to both internal and external stakeholders, and ensuring that the right resources are in place to achieve our goals.

Anne Godfrey Anne Godfrey

Chief executive

Anne was appointed chief executive of GS1 UK in January 2021. GS1 is made up of 115 Member Organisations throughout the world which keep consumers informed and protected through the global language of data.

Previously, Anne has held leadership roles across a number of membership organisations, including time as CEO at both the Chartered Institute of Environmental Health (CIEH) and Chartered Institute of Marketing (CIM). Anne was also director of commercial and membership services at the Law Society, and commercial and marketing director at the Confederation of British Industry

Anne’s earlier career in academic and professional publishing included senior sales, marketing and product development roles for publishers such as Prentice Hall and Thomson Reuters. She has a first-class honours degree from Glasgow University and a postgraduate diploma in law from Nottingham Law School.


gs1_uk_Dave_Crapnell_photo_2018 Dave Crapnell

Chief financial officer

Dave is responsible for GS1 UK’s financial processes and information systems. He has more than 20 years' experience in Finance and Information Systems in a range of companies across the property, insurance and business service sectors. 

Prior to GS1 UK he spent 12 years with the Europ Assistance Group in a number of senior positions including Finance & IT Director and Operations Director. He has led numerous high level change management projects, harnessing the business benefits of information systems and most recently the development of online solutions to improve both revenue potential and customer service.


Sarah Atkins profile pic Sarah Atkins

CMO and membership director

Sarah’s role is to provide leadership in marketing, membership experience and SME strategy to enhance the GS1 UK brand, attract, retain and grow new members, and deliver service excellence throughout the customer journey.

Sarah has gained a wealth of experience delivering marketing led business change programmes at several diverse organisations, ranging from property consultancies in the UK to world leaders in luxury outlet retailing. She has expertise in driving customer loyalty though brand and customer engagement and has led many businesses through customer focused transformation.


gs1_uk_Harshal_Gore_photo_2018 Harshal Gore

Industry engagement director

Harshal is our Industry Engagement Director. He has been with the organisation for over 15 years and has contributed to our development through many roles, working with strategic members to promote collaboration and best practice of value chain processes. He has a wealth of experience and valuable insight about our members’ needs across our key sectors.

Previously, Harshal led our quality assurance strategy, membership services department and headed up our consultancy team, responsible for the design, execution and delivery of many projects for our members. He started his career at Business Link in a range of consulting and project management roles.


gs1_uk_Peter_Wilson_photo_2018 Peter Wilson

Business improvement director

Peter is responsible for ensuring that GS1 UK is geared up internally to serve our member needs, so that we evolve and develop according to new requirements.

With a twenty-year background in trade facilitation and EDI as well as a significant body of experience in coaching, mentoring and development, Peter is well placed to understand both the context of our work and how best to develop principles, processes and approaches that lead to a unique GS1 UK way of serving member needs.


gs1_uk_John_Martin_photo_2018 John Martin

Innovation and solutions director

John is our Director of Innovations & Solutions. He is responsible for our innovation, solutions, standards and consulting practices. He has been with the organisation for four years, leading co-creation of a number of solutions including most recently our major productDNA initiative.

Prior to joining GS1 UK John was Managing Director of two SME technology companies and has held a number of executive roles in global software companies focused in the electronic data interchange and design software sectors.