The QR revolution is here and it’s already transforming how products connect with people
Join us at London’s iconic Tobacco Dock for the QR Horizons Summit, where innovation meets opportunity and the future of product intelligence comes to life.
Discover how QR codes powered by GS1 are transforming customer experience, driving supply chain efficiency and enabling compliance across an increasingly regulated retail landscape.
The second barcode revolution has begun
Retailers and brands face growing demands for compliance, transparency and trusted product data.
The product on the shelf is becoming intelligent but it requires a new kind of data capability to:
- Carry richer, more dynamic information
- Communicate seamlessly with the world around it
- Bridge physical and digital experiences
And with mandatory digital product passports launching from 2027 across the EU and UK, the shift to product intelligence is no longer optional.
Why join us?
QR codes are no longer a simple link.
They are the new gateway to end‑to‑end digital transformation.
At the summit, you’ll hear from industry pioneers and global brands as they share practical strategies, real-world use cases and the emerging technologies shaping commerce.
Why you should be there
Learn from retailers and brands already implementing next‑gen QR and experience the new technology yourself.
Hear the why, when and how behind this industry‑wide revolution and the support available for organisations like yours.
What you'll take away
As the shift toward next‑generation product identifiers accelerates, brands and retailers are looking for clear, practical ways to prepare. The summit is designed to give you the clarity, confidence and connections you need to move forward.
Valuable connections with industry peers who are already navigating the transition
Meet and learn from brands, retailers and partners who are further along the path. Through open discussions and shared use cases, you’ll gain insights into what’s working in the real world, plus build a network you can tap into as the landscape evolves. These conversations often become as valuable as the content itself.
Hands‑on experience with next‑gen products and QR codes powered by GS1
Get up close with the technologies reshaping how brands engage with shoppers. Explore real‑world demos of QR codes powered by GS1. Understand how they unlock richer product information and see how they streamline everything from supply‑chain visibility to customer experiences. Expect to leave with a practical understanding of what’s possible and what’s already working for leading brands.
A clear roadmap for where to start and how to prioritise your journey
Whether you’re just exploring the potential or already building a strategy, you’ll gain a step‑by‑step view of the milestones that matter. We’ll walk through the key decisions, common challenges and best‑practice approaches so you can build a plan. You’ll leave with clarity on what to do first, what to avoid and how to scale confidently.
Agenda
We’re just putting the finishing touches to the agenda but we’re excited to share that the event will feature guest speakers and panel discussions from early adopters right across the retail ecosystem.
Together, we’ll explore some of the most important topics shaping the industry today — from the role of AI and digital product passports to reducing food waste across the supply chain and elevating consumer experiences through connected packaging.
More details coming soon.
