If you would like to find out more about productDNA and how it can help you comply with the latest HFSS legislation, get in touch with the team below.
Date: July 19, 2021
Category: Industry news
The problem has become a public-health emergency, with the Government announcing that the UK is in the throes of a “national struggle with obesity.” Indeed, the prime minister’s own severe bout with coronavirus was blamed on the 57-year old being “significantly overweight.”
To tackle the obesity epidemic, legislation to prohibit the promotion of food and drinks judged high in fat, salt or sugar (HFSS), will come into effect from April 2022, with the aim of wiping “billions off the national calorie count.”
Currently, it is estimated that one in five primary-school children living in the UK is classified as obese, the highest rate in Western Europe. Obesity-related illness is costing the NHS £4.2bn a year.
HFSS products have been identified as significant contributors to daily calorie and sugar intakes, and will be categorised using the Nutrient Profiling Model, created by the Food Standards Agency in 2004–05.
So, what will the new legislation entail for manufacturers and retailers?
Prepacked food and drink in the following categories will be restricted if they are considered to be HFSS:
High-calorie foods which aren't classified as “junk foods”, such as avocados, honeys and olive oil, will be exempted.
Other measures to limit exposure to HFSS products will include:
Beginning with the “traffic light” front-of-pack labelling in 2016, the Soft Drinks Industry Levy – or sugar tax – and now HFSS regulations, guidance and legislation around nutritional information is increasingly dictating how products are formulated, marketed and consumed by the general public.
This all adds up to the need for greater visibility of what goes into the products we buy, whether that is purely the mandated nutritional data, or further extrapolations of that information, such as serving recommendations and health warnings.
Since 2018, our productDNA platform has been providing a way for the grocery supply chain – from brands and manufacturers to retailers – to share verified product information with each other using a common language.
The platform provides a single, proven approach to managing product data across the whole industry, with all the benefits that brings in terms of cost and time savings, accuracy and consistency.
In a world where consumers and policy makers are placing more emphasis on the details of day-to-day items, productDNA gives everyone involved the certainty that they can be as informed and protected as possible, with all of the right information at hand to make healthy-eating decisions for them and their families.