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Get a barcode for selling online

Do you want to sell online? You'll need a product identifier like a GTIN or EAN number from GS1 UK

If you’re planning on selling your products online, through Google or an online retailer, you’re more than likely be asked for a barcode, a product identifier, a GTIN or EAN number. It might sound a little daunting, but it’s really not. We make it simple for you; all you need to do is join GS1 UK to start creating barcode numbers for your products.

The numbers you see beneath barcodes are your products’ unique identifiers – they're called GTINs (Global Trade Item Numbers). You need these numbers for selling online through marketplaces like Amazon, eBay and Google Shopping. These numbers come from us – we’re part of the global GS1 organisation that manages the barcode standards and allocates the numbers.

GS1 barcode numbers are used by the major marketplaces

Get a barcode for marketplaces

Perhaps you’re only trading online at the moment, but potentially want to widen the reach of your business. GTINs, EAN numbers or barcode numbers from GS1 UK ensure you can sell through any retailer – in the UK or internationally. Just like the two million companies worldwide who use our numbers and barcodes already. So why not join them?

There are so many other benefits to using GS1 numbers and barcodes, such as increased efficiency throughout the supply chain, that we’re one of the number one companies people come to for help with their barcodes and identifiers. As your business takes off, these benefits will become ever more important.

What you need to do

To start assigning GS1 numbers and barcodes to your products, you’ll need a GS1 Company Prefix.

Follow the three easy steps to get started

Step 1 Join GS1 UK online

Step 2Receive your own unique GS1 Company Prefix

Step 3Start assigning GS1 numbers and barcodes to your products

Join now to start assigning your GS1 numbers and barcodes 

Once you’ve got your GS1 Company Prefix, you’ll be able to login to our member portal, which has tools and services to help you to manage all your GS1 barcode numbers and grow your business.

  • My Numberbank – helping you to store and manage all the GS1 numbers you assign to your products - these are called Global Trade Item Numbers (GTINs)
  • Barcode image generator – create barcode images quickly and easily – and we’ll give you three free credits to get you started
  • Support and guidance – we’re here to help you so if you need any help with implementing our standards, or how they can help your business grow – get in touch

Why get your numbers and barcodes from GS1 UK?

Here's just some of the benefits of getting your barcode numbers from us.

BenefitsAuthentic source
You’ll receive an official GS1 certificate, giving you the peace of mind that your numbers are uniquely yours

BenefitsGet up and running in minutes
Sign up online and you’ll be able to start assigning your GTINs in minutes

BenefitsTraining and education
Get access to our Academy - webinars, online training resources and classroom sessions to suit your needs

BenefitsOver 40 years’ experience
We’ve been helping companies identify their products since the very first barcode was used back in 1973

BenefitsUse them on Amazon, eBay, Google and other marketplaces
Your GS1 barcode numbers (GTINs) will be valid for all the major marketplaces

BenefitsFree support by phone or online
Our support team is here to help you on your journey as your business grows

BenefitsManage your numbers online
Use My Numberbank to help you create, store and manage all of your GS1 numbers (GTINs) – for all of your products

BenefitsAllow you to trade globally
We’re part of the global GS1 organisation that ensure our barcodes work everywhere, in every supply chain in every country

BenefitsWorking for your benefit
As a not-for-profit organisation, we work with our members to continually develop our standards – so they keep pace with the changing business landscape

How much does it cost?

Membership fees
Turnover  Annual licence fee  Allocation
up to £0.50m £119 Up to 1,000 numbers
£0.5m to £1m £131 Up to 1,000 numbers
£1m to £10m £203 Up to 1,000 numbers
£10m to £50m £318 Up to 10,000 numbers
£50m to £100m £1,300 Up to 10,000 numbers
£100m to £250m £1,700 Up to 10,000 numbers
£250m to £500m £2,200 Up to 100,000 numbers
£500m to £1bn £2,700 Up to 100,000 numbers
Over £1bn £3,200 Up to 100,000 numbers

All prices exclude VAT

Join now to start assigning your GS1 numbers and barcodes

Frequently asked questions

What’s the difference between a barcode from GS1 and others I see online?

If you’ve researched barcode numbers online you may have come across websites offering you barcodes at a cheap one-off rate. These operators are not part of the GS1 network and are not authorised to sell GS1 numbers. Their uniqueness cannot be guaranteed.

What is a GTIN?

A Global Trade Item Number (GTIN) is a number that uniquely identifies a product. You see them beneath the barcodes on almost every product in the world. Which is why they’re often called ‘barcode numbers’. In the UK and Europe they’re usually 13 digits long, in the US 12. You might see shorter 8 digit numbers, used on smaller products. There are even 14 digit versions, to identify cases of products. The same numbers are used to identify products sold online too. The important thing to know is that they are all licensed from GS1 organisations around the world – to guarantee their uniqueness. When you join GS1 UK you can create all the GTINs you need.

More FAQs

I need GS1 barcode numbers (GTINs) for...

Learn more about the GS1 Company Prefix

Already a member?

If you are already a member of GS1 UK then please login to our members area where you can create GTINs and barcodes for your products

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