Thursday 7 May 2026
11:00 AM to 12:00 PM
Virtual
About the webinar
Join us for an insightful webinar with Google exploring how GTINs help improve product visibility across Google search and Google Ads. David Green from Google will explain how GTINs are used to correctly identify products, improve search accuracy and support better‑performing product listings.
Whether you sell through online marketplaces or your own website, this session will help you understand how using GTINs can add value to your product data and your GS1 UK membership, supporting SMEs to strengthen their digital presence and make better use of global standards.
What you'll learn
- How Google uses GTINs to support product discovery across Google search and Google Ads, and why this matters even if you don’t sell on a GTIN‑mandated marketplace
- The practical benefits of using GTINs consistently, and how this adds value to your GS1 UK membership and your product listings
- Improving data quality using GTINs to support better visibility and performance across your digital channels
