Event

Bread & Jam festival 2026

Trailblazers. Disruptors. Challengers. Innovators. Welcome home.

Tuesday 14 July 2026 to Wednesday 15 July 2026

9:00 AM to 5:00 PM

Business Design Centre London

The Bread & Jam Festival is the UK’s leading event for challenger food and drink brands, bringing together founders, retailers, investors and industry experts for two days of insight, connection and growth.

Powered by GS1 UK, this flagship event is designed to help ambitious FMCG brands accelerate their journey, from early-stage startups to scaling success. 
 

bread and Jam

Why attend

Whether you’re launching a new product or looking to grow your brand, Bread & Jam offers practical insight and valuable connections to support your next stage of growth:

  • Learn from industry leaders through 70+ hours of expert-led content
  • Pitch to leading retailers including major supermarkets and specialist buyers
  • Connect with investors and explore funding opportunities
  • Showcase your products and gain real-time feedback
  • Build your network with hundreds of like-minded founders and partners 

What to expect

Across two days, the festival brings together the full FMCG ecosystem, with opportunities to:

  • Hear from inspiring founders and challenger brands
  • Take part in panel discussions and interactive sessions
  • Access tailored advice on branding, packaging and scaling
  • Meet industry experts across retail, supply chain and marketing
  • Engage in dedicated networking designed to spark collaboration 

Who should attend?

  • Founders of emerging food and drink brands
  • SME businesses looking to grow and scale
  • Entrepreneurs entering the FMCG space
  • Investors and industry experts supporting challenger brands 

GS1 UK at Bread & Jam

As a partner of Bread & Jam, GS1 UK supports brands at every stage of their journey—from creating barcodes and managing product data to unlocking the power of QR codes.

This year, we’re pleased to offer 20% off tickets to GS1 UK members, simply apply the code GS1UKFESTIVAL20 at checkout to access your exclusive discount.

Visit our team at the festival to learn how GS1 standards can help you grow, scale and meet retailer requirements with confidence.

Find out more

For full details, agenda and tickets, visit the Bread & Jam website.