GS1 UK launches productDNA

• GS1 UK says new product data service is ready for retailers and suppliers to share and manage product data
• productDNA Verification Centre opens, providing new levels of product data verification for industry

Not-for-profit standards organisation GS1 UK has launched its new grocery product data service on behalf of its members; represented by the Industry Charter of 12 leading retailers and suppliers, including Tesco, Ocado and Unilever. productDNA has been designed by this industry-wide group and offers a universal format to share and manage trusted product data, faster and more efficiently; tackling the current industry problems of inaccurate and inconsistent data.

The service aims to deliver accurate and consistent data by capturing, managing and distributing information in a uniform manner that can readily be accessed and shared by all parties in the supply chain. The productDNA service is comprised of three main components: a new industry data model for suppliers to share product data with retailers in a consistent format with standardised attributes; a cloud-based secure product catalogue and an independent physical product verification to ensure accuracy of product data. 

productDNA

The UK retail industry’s single source of trusted data