May 09, 2016 Industry news
In a series of blogs focusing on the challenges of growing your business online, we hear from Dilyana Gramadarova, Business Development Manager at eCommerce Ink.
So you have spent time researching your target customers and have created the perfect products, but for some reason your online sales are flat. It is time to look at how you can improve your website design to improve your customers’ journey and delight new visitors!
Working with my team at Ecommerce design experts, eCommerce Ink, we have developed a seven point guide that outlines why great web design is important for boosting online conversions.
1. A simple user journey will help customers find the product they want
Your customers will decide how easy it is to navigate your site within the first few seconds of landing on a page, so take the time to understand their user journey and develop clear signposts to help customers find the products they are after. An intuitive and user-friendly design will help to increase online conversions and encourage repeat visits.
2. Clear call-to-actions (CTAs) can influence buying behaviours
Well-placed and direct call-to-action buttons will help steer customers into certain buying behaviours. Whether it is finding out about related products to encourage multi-purchases or snapping up a time limited discount, designing clear call-to-actions can provide a significant boost in sales.
3. Visual elements can influence buyers' purchasing decisions
Certain design features have a direct influence on conversion. Your choice of heading, fonts, imagery and colour will influence a buyer’s purchasing decision because they will generate an emotional affect and build up an impression of your brand. Make sure you carefully consider how you present your brand and align your visual elements with your target audience when crafting your website’s design.
4. Responsive designs capture customers anywhere everywhere
The world has gone mobile, so there is no excuse for not providing your customers with a responsive design that will adapt to any screen or device, be it desktop, smartphone or tablet. Providing an excellent multi-channel shopping experience will allow you to capture consumers in all situations, increasing your sales opportunities.
5. Slow load times will make customers switch off
No matter how beautiful your website design is, how fantastic your products are or how insightful your content is, visitors will not stay on a slow-loading website. Make sure your content loads quickly and provides a smooth user experience throughout.
6. Adaptive design will help you to serve different audiences
If you are an international player, making sure your website design and structure is adapted to the needs of each target audience is vital to customer conversion. In China, customers want highly detailed product pages that provide all item descriptions in one place, so they don’t have to click through multiple pages, whereas customers in the UK prefer a cleaner more streamlined design.
7. Delighted visitors will become repeat customers
The ultimate goal of a website design is to delight its visitors to convert them into customers. If you delight visitors with a beautifully crafted design, great content and wide product range they will continue their journey through your site and keep coming back for more.
More about eCommerce Ink
eCommerce Ink is a specialist ecommerce design agency who craft beautiful and functional designs for online retailers. They have worked with some of the largest UK brands and offer customisable design packages to provide creative solutions to suit all budgets. eCommerce Ink are offering GS1 UK members six exclusive design packages that could save you up to 20% if you select two or more of our eBay, Amazon or Facebook design services.
If you think it is time to update your online store design or want to find out how to improve your site’s functionality, give the team at eCommerce Ink a call on: +44(0)20 8940 5392 or email: hello@ecommerce-ink.com.
eCommerce Ink is one of our partners who you can find out more about in the portal we have designed to help our members who are selling online.
Within the portal you’ll also find the following services:
Marketplace listing tool from LANSA: SyncManager eBay for Apparel makes it easy to list your products on eBay. Available exclusively to GS1 UK members, SyncManager eBay pre-validates listings prior to insertion on eBay, ensuring that items meet stringent data quality standards and requirements such as eBay listing rules and GS1 Standards for unique identification.
Labels and ecommerce packaging services from Priory Direct: With ‘Best in Class’ reviews and a 98% customer satisfaction score on Trustpilot, Priory Direct is a leading supplier of labels and eCommerce packaging products. They provide all you need to package your customer orders efficiently at great value prices with additional saving options
Make sure you take a moment to take a look at the portal and check out the services that could help you to grow our business online.
The portal is for GS1 UK members only – to access it simply login. Not a member but you sell on marketplaces? Then look at the benefits of joining.