What online shoppers want report
'What's important to online shoppers?' - Get the report
To try and identify some of the key things shoppers are looking for from fashion brand and retailer websites, GS1 UK and Drapers have collaborated to produce this report. We surveyed a nationally representative pool of 2,000 UK consumers to find out what they want to see online today, and what they hope to get from their digital shopping experience in the future.
- Why consumers now want a more tailored online experience
- Why consumers don’t feel comfortable giving away their personal data
- How many consumers will return an item if it doesn’t match a product description
- How many consumers expect to see ‘next day’ and ‘free’ delivery