Skip to main content

Mobile-ready hero images

Helping represent your products properly on mobile devices

The main image that shoppers see representing a product online is called a hero image. As we are increasingly using mobile devices to shop, the need for clear and consistent mobile-ready hero images has become essential to display products properly on smaller screens.

To meet that challenge, GS1 UK have co-developed a new set of guidelines designed to improve the shopper experience when browsing for FMCG items on an mobile device.

The guidelines set out recommendations for creating images that allow shoppers to make quick and accurate purchase decisions.

View the guidelines