Skip to content

< Back

GTIN Management - for retail

Knowing when to use a new GTIN on a product is important. Getting it wrong could cost you money and even harm your customers

GTINs are used to identify products – anything you can price, order and sell. And a new product will always require a new GTIN. But you will also often have to allocate a new GTIN when you have made changes to a product, for example, if the ingredients have changed significantly, or its size or colour.

The GS1 GTIN Management Standard, developed with industry and introduced on 30 June 2016, simplifies and replaces the old GS1 GTIN allocation rules. Organised around a set of clear principles and presented in an easy-to-understand format, the standard is simple for businesses to comply with – and easy to share and explain.

Three guiding principles should be considered by any brand owner when introducing changes to an existing product and also when developing a GTIN assignment strategy for a new product. At least one of the guiding principles must apply for a GTIN change to be required.

  1. Is a consumer and/or trading partner expected to distinguish the changed product from previous/current products
  2. Is there a regulatory/liability disclosure requirement to consumer and/or trading partner
  3. Is there a substantial impact to the supply chain (e.g. how the product is shipped, stored, received)?

Alongside the guiding principles there are a set of new rules to help guide you on when to change a GTIN. These are:

  1. New product introduction
  2. Declared formulation or functionality
  3. Declared net content
  4. Dimensional or gross weight change
  5. Add or remove certification mark
  6. Primary brand
  7. Time critical or promotional product
  8. Pack/case quantity
  9. Pre-defined assortment
  10. Price on pack

Take a look. The rules are important, but easy to follow.

Check out the GTIN management website





Still confused?

Give us a call and we can help. Or book one of our training courses