How to… Barcode money-off coupons
We are also seeing more coupons being distributed digitally then printed and presented as paper coupons at the till.
GS1 has developed a separate Digital Coupon Management Standard aimed at digital coupons distributed on smart phones and tablets.
It is best practice to let your trading partners know when you’re issuing money-off coupons before they are circulated. The following structure for money-off coupons ensures that the coupons can be scanned and accepted at the point of sale – avoiding inconvenience at the till.
These coupons can be captured automatically and the retailer can also distinguish between promotions funded by them or a manufacturer.
Creating coupon barcodes
Points to remember:
- coupon barcodes are 13 digits long to match the standard global barcode length
- as the money-off amount is contained in the barcode, they can’t be used for % off promotions
- there are three different coupon barcode formats around the world: UK specific promotions, Eurozone promotions, and promotions in other countries