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The productDNA:hub story

How the retail industry worked together on the Digital DNA programme to transform product data management

The story so far

In summer 2016 a group of leading grocery retailers and suppliers formed the GS1 UK Retail Grocery Advisory Board, to discuss common industry challenges and opportunities. They agreed that the problem of managing product data across the industry was costing them all time and money – at least £200m a year in lost sales and unnecessary costs.

In July 2017 an industry charter was issued, signed by 12 leading grocery retailers and brands, announcing their commitment to move to a single industry solution which would transform the way UK grocery retailers and brands will manage and exchange product data.

productDNA:hub is a significant milestone for the retail industry. In years to come we will look back on it as the equivalent to the introduction of the barcode in 1974.”

Marcus Dunsmore, Vice President Integrated Supply Chain at Mondelēz International

Industry charter

The 12 companies - Co-op, Itsu, L’Oréal, Mondelēz, Nestlé, Ocado, PepsiCo, P&G, Sainsbury’s, Tesco, Unilever and Waitrose – recognised that only by working together on an industry-wide solution that delivers improved data quality would the industry save the £200m a year.

The result of this work is now almost ready for the grocery industry to adopt: productDNA:hub.

For many years, there has been a significant problem with multiple systems and processes for managing product data and images. This has led to inaccurate and unreliable data across the retail sector, which has impacted the shopper experience. Only by working together has the industry finally been able to solve the problem with productDNA:hub, a single source of trusted product data and images for every retailer and supplier, including the smallest suppliers and start-ups.”

Gary Lynch, CEO, GS1 UK


Digital DNA Industry Charter

Creating an industry solution to transform product data management

The story so far

The Digital DNA story to date

Transforming product data management for today’s grocery world