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Verified by GS1

Building trust and efficiency

Verified by GS1 builds trust between retailers, brand owners and consumers leading to more sales, less returns and less counterfeit products. The ultimate benefit is greater efficiency because information in retailer catalogues is based on correct product identity.Verified by GS1

Unique product identifier + 6 attributes = Solid foundation for
sharing consistent data

GS1 has been working with industry leaders and the Consumer Goods Forum to develop Verified by GS1, a global registry to ensure all products have a unique identifier (GTIN) including six attributes that can be globally verified.

Brand owners are required to share their products and provide the product attributes with the global registry. Retailers and marketplaces, in turn, can access this data at any time using Verified by GS1.

Currently Verified by GS1 is only in available for food and near food brands. More categories will be accepted in the future.

Verified by GS1 ID card


  1. Global Trade Item Number (GTIN)
  2. Brand name
  3. Product description
  4. Product image
  5. Global product category (GPC)
  6. Net content / unit of measure
  7. Target market (Country of sale)

How Verified by GS1 works for brands in the UK

Brand owners and GS1 UK members can use productDNA to share their information to the GS1 registry. As soon as all the necessary fields have been filled in a product can be activated. The seven product attributes are automatically shared to the GS1 registry.

productDNA and VbG

What should you do now?

Before you are ready to share your product data you need to make sure you have all of the necessary information and that your GTINs are ready.

If you have covered the above then you’re ready to start to sharing your GTINs with the GS1 global registry. Sign up to productDNA for free and start sharing your products now.

Sign up to productDNA

The vision for Verified by GS1

Verified by GS1 is currently being rolled out in waves across the world, with support from a number of multinational brand owners and retailers.