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Valassis Ltd

Valassis is the UK’s leading provider of coupon and voucher solutions for a variety of fast moving consumer goods brands, grocery retailers, airlines and publishers.


Valassis Ltd is a promotional solutions business that helps major brands take a joined-up approach to their sales promotion investments. Working alongside its customers and utilising a suite of promotional solutions, Valassis transforms promotional effectiveness by achieving higher levels of consumer engagement and optimising promotional investments.

Valassis performs crucial data management and financial clearing services for the likes of Tesco, P&G and News International. 

Responsible for handling 90% of the UK’s coupons and vouchers means Valassis is uniquely positioned to deliver insights on UK consumer promotions. 

Valassis Ltd is part of Valassis Inc., the US’s leading marketing services company. Valassis Inc. works for over 15,000 advertisers and on their behalf delivers value to over 100 million shoppers each week. Headquartered in Michigan, Valassis employs approximately 7,000 associates in 9 countries including France, Germany, Italy, Poland, Spain and the UK.

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