More than 40,000 businesses have started their journey with GS1 UK and our globally recognised barcodes and Global Trade Item Numbers (GTINs). When you join you’ll also have access to a variety of tools, expertise, and support to help you as your business grows.
Meet The Cotton® London
The Cotton® London was born out of a desire to design and produce the world’s finest cotton clothing brand for men
Syed Nasim, CEO & Founder, takes our Q&A session.
How and why did you start the business?
I have always been interested in and appreciative of good quality menswear. However what really got me intrigued by the world of cotton was the fact that 2700 litres of fresh water is used up to create a single T-shirt.
People own so many T-shirts, and they usually are cheaper than a sandwich, which does not seem quite right. This started my quest for answers and my idea for a sustainable minimalist design luxurious cotton clothing brand was born.
How long have you been a GS1 member?
For 1 year.
Do you trade with any partners/channels?
Yes -we started with Amazon to widen our visibility to more customers.
What is a typical day like for you?
A typical day for us is currently the day to day job of handpicking all sales and designing future products. Also trying to gain more customers through advertising and social channels.
What are the main pros and cons to running your own business?
The pros are:
Happiness when you gain more customers
Getting positive reviews
The additional income
Increasing my knowledge around product design development supply chain and sales and marketing.
The cons are:
Stress when sales are down
Seeing no return on investment
Keeping up with the time
What’s your biggest challenges for the business - what keeps you up at night?
Our biggest challenge at the moment is that we have designed beautiful products and so far have 99% positive reviews. But we don't have visibility to wider audience as yet. We need to dedicate ourselves for next few years to increase the footfall.
What are your plans for the business for the next 12 months?
In the next 12 months, we want to launch few more products such as denim and Smart Shirt eClothing and try to gain more customers visiting our business.
Who inspires you?
I'm inspired by Jeff Bezos, Mark Zuckerberg and Imran Khan.
What top tip/piece of advice would you give to our other brands/sellers?
Consistency and continuous effort and never settle for less.