Meet I Want A Standing Desk

I Want A Standing Desk are the UK's number 1 standing desk company.

Located in Clitheroe, Lancashire, they sell design, manufacture, import height adjustable standing desk solutions in the B2B and B2C marketplaces.

Their MD Nick White, takes our Q&A session.

How and why did you start the business?

It all started on a Saturday afternoon in Starbucks in 2013…I was in conversation with a personal trainer who was talking me through how for the first time since having a baby she had started to lose weight through using a standing desk. I was instantly hooked… I'd never even heard of a standing desk…my work meant I sat at my desk in front of my PC 5 days a week and as a person who likes to keep fit, I disliked that idea immensely. I reluctantly got back to my chair the following week and my journey started. I wanted a standing desk and the business came about! 4 years later, with help from some great people and bucket loads of persistence we now have a product range that I love and am proud of.

How long have you been a GS1 member?

We've been a member since June 2016

Do you trade with any partners/channels?

Yes, we sell via Amazon and Ryman Stationers. We started with Amazon as it’s an obvious marketplace for our products.

What is a typical day like for you?

There isn't one! Sales, marketing, order processing, stock control, customer liaison...

What are the main pros/cons to running your own business?

The pros are having the opportunity to be an entrepreneur and fulfill the opportunity we have with, in particular, our own designed standing desk The EIGER. The product we’ve designed for the education sector is particularly exciting. The cons are remaining positive when the bad days are around.

What are currently your biggest challenges in the business? What keeps you up at night?

It's finding the "golden sales channel". The problem our product solves is massive. Inactivity is one of the developed world’s biggest health problems. Chairs, computers and business/education go hand in hand.

What are your plans for the business for the next 12 months?

In the next 12 months, it's to grow the education market and find key retail partners for our EIGER Standing Desk range.

Tell us an interesting fact about you?

I’ve written and self-published a book on mind-set called Don’t Put Diesel In Your Ferrari and been filmed in The British Library about it.

Who inspires you?

The Dalai Lama

What top tip/piece of advice would you give to our other brands/sellers?

With new products, test that people want it before you go ahead and make it or locate it.

Visit iwantastandingdesk.com or follow on Twitter and Facebook