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Planning for Peak

Kick start your planning now with some key learnings and insights from the last Peak season. Read our guidance on how and when to discount and turning your new customers into repeat purchasers.

Black Friday trends

Key trends to consider

Looking back at Peak 2016 and what to expect in 2017

To discount or not to discount

To discount or not to discount

That's the question you'll need to answer

Key dates calendar

Key dates for your diary to make peak 2017 a success

Make sure you don’t miss a thing in your peak planning

New customers

The opportunities for customer acquisition

How to attract new customers during peak

Getting ready for peak

Get ready for peak

Discover our useful guides to help you get ready for Peak trading