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GS1 UK Quick-fire guide to GTIN allocation for eBay multivariate listings

Instead of creating lots of separate listings for an item that has multiple options, eBay enables you to create a multi-variant listing. This is a single listing that contains multiple variations of your product.

From the 29 Febraury 2016, eBay requires that all new, relisted, revised and Good ‘Til Cancelled multi-variate listings of new and manufacturer-refurbished items have GTINs.

To give you a helping hand we’ve created a guide to explain the rules you may need to consider for applying GTINs in some common scenarios.

Single product listings

Single product listings

For single product listings, which fall into one of these specified categories, a GTIN is required to identify your product.

Single listing bundling different products

Single listing bundling different products

If you create a single listing, which bundles together different products, they’ll require a single GTIN to represent the bundle.

Single listing bundling different products

Multi-variate listing bundling different products

Multi-variate listing bundling different products

In a multi-variate listing, each option requires its own GTIN. So each combination of products shown here will need its own GTIN.

Multi-variate listing bundling different products

Bundles of the same product

Bundles of the same product

If you create a listing which sells a single product in a set quantity, you can use the same GTIN as the individual product.

Bundles of the same product

Size and colour

Size and colour

If you create a listing with multiple variations, such as size and colour, you’ll require a GTIN for each item that is able to be purchased. So in this example, a jacket is listed in 5 sizes and 18 colours, so you’ll require a GTIN for each size in each colour – so that’s 90 GTINs in total.

Size and colour

Selling in different locations

Selling in different locations

GS1 standards operate globally, so your GTINs will be unique to you, across all marketplaces you sell on. So whether you’re selling on eBay UK, eBay DE, Amazon or your own website, your GS1 UK membership assures you that your product GTINs are valid and unique to you.

More info about how we can help you sell on eBay

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GS1 UK guide to selling on marketplaces

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