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Uniquely identifying your products helps shoppers find, compare and buy them more easily

GS1 standards are becoming increasingly important for small ecommerce businesses. As marketplaces, like Amazon, eBay and Google Shopping, need to find ways to manage their vast product catalogues as effectively as possible, they’re asking online sellers to provide unique identifiers for their products. With a better understanding of what’s being sold on the marketplaces they can then make enhancements to help shoppers find, compare and buy products more easily.

The GS1 system for unique product identification has been used in retail for over 40 years – starting with the scan of the very first barcode. And it’s with our experience in helping the retail industry trade more efficiently that we can help small businesses make the most of their GS1 membership.

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Discover more about GS1 standards

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