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Digital DNA

Digital DNA

Transforming product data management for today’s grocery world

Throughout retail the problem of managing product data is widely recognised. It causes headaches across and between retailers and brands – and impacts the customer. Yet it’s an area that should be non-competitive, leaving retailers and brands to focus on what they do best.

Which is why retailers and brands are now working together on the Digital DNA programme – to design and create a common industry approach for product data management in the UK.

Working together towards a single vision

Research from PA Consulting showed that where common industry platforms for data management exist elsewhere – in Canada, Sweden, Australia and the Netherlands – there are tangible benefits for both retailers and brands:

  • Higher sales and lower costs
  • Clear accountability
  • Industry consensus on changes

Reducing complexity and eliminating non-value added activities

PA Consulting found seven areas of tangible benefit across operations, processes and administration. This equates to £140m in direct costs across industry each year as a result of inefficiencies hidden in duplicate processes, manual checks and activities that add little or no real value. And it’s because the product data used in the UK is not trusted that these processes and workarounds are put in place in the first place.

Providing shoppers with the information they need

Accurate and complete product information across all channels has never been more important. A quarter of shoppers use nutrition labels to make choices. Two million people in the UK have food allergies. Yet 80% of product data is inconsistent.

What we’re doing today

The problems are only going to get worse. The number of required product attributes could easily hit 250 within five years. And brands will have to deal with more trading partners, requiring more data, in more formats. Doing nothing was no longer an option.

Which is why we’re acting now with the Digital DNA programme. We now have our Industry Charter, signed by the retailers and brands who have worked together in developing a proposal for a standardised approach to deliver high quality product data for the benefit of the UK grocery industry. This approach will be:

  1. Built on open global GS1 standards
  2. Not constrained by service providers
  3. Governed by the industry for the industry

Members of our Early Movers Group and many SMEs are collaborating with selected technology providers on an end to end pilot programme in summer 2017.

The Digital DNA service will enter operational use later in 2017, ahead of a full industry launch in early 2018.

By working together, we’re enabling a retail environment that’s fit for the future – based on accurate data enabling informed decisions.

What it means to you

Digital DNA: Commercial teams

Commercial teams & category managers

…who are currently plagued by unusable data in the wrong format

Digital DNA: IT

IT and digital teams

…who spend their lives patching, fixing and troubleshooting, and are under constant pressure to deliver

Digital DNA: Brands

Brands

…who spend time too much time managing 100s of formats and presenting their products accurately to the shopper

Digital DNA: Shoppers

The shopper

…who often doesn’t find or get what they want

Who's on board

DDNA Retailers and Brands

Creating an industry solution to transform product data management

These retailers and brands have worked together in developing a proposal for a standardised approach to deliver high quality product data for the benefit of the UK grocery industry

Contact us for more information

If you want to join the early adopters who we’re already working with, or simply want to know more, then contact Jim Dickson today.

 

Digital DNA Industry Charter

Creating an industry solution to transform product data management

The story so far

The Digital DNA story to date

Transforming product data management for today’s grocery world

It’s all about the shopper

It’s all about the shopper

Harshal Gore, Industry Engagement Director at GS1 UK, explains why high quality product data is essential to meet the needs of today’s shopper

One common industry approach to sharing product data in grocery removes inefficiencies and enables growth and innovation

One common industry approach to sharing product data in grocery

Jim Dickson, Industry Engagement Manager – Retail/CPG at GS1 UK outlines how this approach will enable retailers and brands to innovate more in their businesses

Digital DNA

Collaborating to transform product data management for today's grocery world

Gary Lynch, CEO of GS1 UK explains why only by working together will retailers and brands finally solve the problem of poor product data in the UK grocery sector

Discover GS1 standards

Discover GS1 standards

Learn how GS1 standards can be used to benefit you and your business, and how they play a vital role in everyone's lives

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