Transforming product data management for today’s grocery world
Throughout retail the problem of managing product data is widely recognised. It causes headaches across and between retailers and brands – and impacts the customer. Yet it’s an area that should be non-competitive, leaving retailers and brands to focus on what they do best.
Which is why retailers and brands are now working together on the Digital DNA programme – to design and create a common industry approach for product data management in the UK.
Working together towards a single vision
Research from PA Consulting showed that where common industry platforms for data management exist elsewhere – in Canada, Sweden, Australia and the Netherlands – there are tangible benefits for both retailers and brands:
- Higher sales and lower costs
- Clear accountability
- Industry consensus on changes
Reducing complexity and eliminating non-value added activities
PA Consulting found seven areas of tangible benefit across operations, processes and administration. This equates to £140m in direct costs across industry each year as a result of inefficiencies hidden in duplicate processes, manual checks and activities that add little or no real value. And it’s because the product data used in the UK is not trusted that these processes and workarounds are put in place in the first place.
Providing shoppers with the information they need
Accurate and complete product information across all channels has never been more important. A quarter of shoppers use nutrition labels to make choices. Two million people in the UK have food allergies. Yet 80% of product data is inconsistent.
What we’re doing today
The problems are only going to get worse. The number of required product attributes could easily hit 250 within five years. And brands will have to deal with more trading partners, requiring more data, in more formats. Doing nothing was no longer an option.
Which is why we’re acting now with the Digital DNA programme. We now have our Industry Charter, signed by the retailers and brands who have worked together in developing a proposal for a standardised approach to deliver high quality product data for the benefit of the UK grocery industry. This approach will be:
- Built on open global GS1 standards
- Not constrained by service providers
- Governed by the industry for the industry
Members of our Early Movers Group and many SMEs are collaborating with selected technology providers on an end to end pilot programme in summer 2017.
The Digital DNA service will enter operational use later in 2017, ahead of a full industry launch in early 2018.
By working together, we’re enabling a retail environment that’s fit for the future – based on accurate data enabling informed decisions.
What it means to you
…who are currently plagued by unusable data in the wrong format
…who spend their lives patching, fixing and troubleshooting, and are under constant pressure to deliver
…who spend time too much time managing 100s of formats and presenting their products accurately to the shopper
Who's on board
These retailers and brands have worked together in developing a proposal for a standardised approach to deliver high quality product data for the benefit of the UK grocery industry
Contact us for more information
If you want to join the early adopters who we’re already working with, or simply want to know more, then contact Jim Dickson today.