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What shoppers want

What online shoppers want report

'What's important to online shoppers?' - Get the report

To try and identify some of the key things shoppers are looking for from fashion brand and retailer websites, GS1 UK and Drapers have collaborated to produce this report. We surveyed a nationally representative pool of 2,000 UK consumers to find out what they want to see online today, and what they hope to get from their digital shopping experience in the future.

Insights include

  • Why consumers now want a more tailored online experience
  • Why consumers don’t feel comfortable giving away their personal data
  • How many consumers will return an item if it doesn’t match a product description
  • How many consumers expect to see ‘next day’ and ‘free’ delivery
Click here to read this report for free. All you need to do is fill in your details on the Drapers website

Apparel, footwear and accessories

Standards that fit, now and tomorrow