Is traceability empowering the informed, protected consumer?

Powering Progress

Is traceability empowering the informed, protected consumer?

Today’s consumers are demanding ever more information on items they purchase. Retailers and brands require richer, higher quality data from their supply chains. Retail, as an industry, is feeling increasing pressure from new legislation.

Throw in a global pandemic, post-Brexit tariffs and trade deals, and the first major review of the UK’s food system in more than 75 years – the food system in the UK is at a tipping point.

So, is traceability empowering consumer purchasing habits? And how does the retail industry need to evolve to keep up with consumer expectations?

During this 45-minute panel, expert speakers, from IBM, Nestlé and Cranfield University, explored:

  • Consumer trends: The continuous evolution of consumer demands
  • Supply Chain: Why online shopping needs to be as, if not more, transparent than in-store shopping, and how the industry is falling behind
  • Government: The impact of new trade agreements and regulations, such as Natasha’s Law
  • Collaboration: How working in collaboration is the key to unlocking innovation