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A growing digital coupon market needs consistency and interoperability to realise full potential

Date: March 26, 2015

Category: Industry news


Digital couponing holds the potential to deliver a number of considerable benefits to the retailers, restaurateurs, hoteliers and all players involved in this growing market.

A lack of consistency makes it difficult for merchants and brands to cost effectively distribute and accept digital coupons on a large scale. With no interoperable solution between merchants, coupon clearing houses, point of sale suppliers, brands, app developers, distributors and mobile operators, the mobile engagement market is ultimately being prevented from fulfilling its potential.

We recently published a white paper, together with the GSMA, which sets out a best practice framework for the mass distribution and acceptance of digital coupons via multiple mobile operators and other distributors in the UK.

Read the white paper (PDF)