Using the GS1 DataBar to improve product authentication and traceability of fresh produce
As an early adopter of GS1 DataBar, the company worked closely with GS1 Ireland to implement this new barcode with enhanced property identification. Able to store additional information such as price, weight and expiry dates, GS1 DataBar can support new POS applications improving product authentication, traceability and product recalls.
As a meat processor and retailer, Feile Foods take product traceability very seriously to make sure their products are produced to the highest standards. With a proactive approach to technology, the company has invested in a computerised production management system for its processing facility and integrated POS systems for its outlets.
By working with GS1, Feile Foods have demonstrated:
- A more visible supply chain
- A decline in manual processes
- Increased efficiency
- More effective management of short shelf-life products
Read the full case study to learn more about Feile Foods (PDF)
We take product traceability very seriously and our customers demand that their products have been produced to the highest standards and that we can verify that that through the technology we use. This can only be done by investing in the latest technology and being first at that is a great honour for Feile Foods"
Liam Hyland, Owner - Feile Food
First produced in May 2010