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Case study: Carlsberg

Accurate and timely data means happy customers – through GS1 UK’s TrueSource

Carlsberg implemented GS1 UK’s data management solution, TrueSource. Meaning they can now react to ongoing customer demands for accurate, up-to-date and real-time product data across their entire supply chain, both in-store and online, through one system.

Carlsberg produces more than 35 billion bottles of beer a year, with several distribution centres delivering to customers all around the UK.

With such a large number of customers and a fast-moving and complex operation, it was critical to Carlsberg that customers receive high quality data in a timely manner as mistakes would lead to loss of sales and unhappy customers. With their current systems not able to meet their requirements, Carlsberg began working with GS1 UK.

By working with GS1 UK, Carlsberg have:

  • Better visibility of products
  • Better speed to market
  • Fewer information errors
  • Information and products delivered on time

…and happy customers!

It is key that our master data management supplier shares our commitment to expertise, professional service and understands our requirements – GS1 UK and it’s solution; TrueSource, are a natural fit in meeting our needs."

Francesca Peterson - Carlsberg UK

Read the full case study to learn more about Carlsberg (pdf) 


First produced in October 2012