We are looking for partners amongst our GS1 UK membership to try out GS1 SmartSearch and see if it improves web traffic to their site and better sales from product pages.
We are looking for a couple of partners in each of the following categories:
- Brands – product manufacturers with marketing teams that maintain a product brand name outside of any one retailer. For the purpose of this document, brands are regarded as a product data source for GS1 SmartSearch.
- Retailers – shops and websites offering products for sale to consumers. Retailers are product data consumers and publishers of GS1 SmartSearch, and benefit from indexing the GS1 SmartSearch data for the products they sell in order to provide accurate and comparative searching for their customers.
- Product Libraries – organisations that specialise in creating, maintaining and publishing large amounts of product data. We should think of them as providing product data translation into the GS1 SmartSearch “JSON-LD” web format for retailers to easily consume and publish to their product details pages.
- Search Engine Optimisation (SEO) Agencies – These organisations work with web brands to heighten the page ranking on Google and other search engines by formatting the content and markup of each web page to match known (and unknown!) patterns of successful rank improvements. They also recommend ‘off-page’ techniques, such as working to improve social media connections.
- Point-Of-Sale (POS) Vendors – Equipment hardware and software vendors that provide point-of-sale (checkout) services to clients in their retail outlets. POS would use GTIN for product identification when scanning or pricing each product.
- E-commerce Shopping Platforms – These are hosted web sites designed for retailers to quickly build and operate a web retail outlet store. The retailer uploads product information, and the platform provides a database, product categories and search, configurable user-experience, and full checkout capabilities for major payment cards. A variation of this model is where the retailer buys e-commerce platform software and hosts it on their own servers.
- Search Index Engines – As well as the main search services such as Google and Bing, this category includes vendor software that indexes a particular web site.
Get in touch
If you are interested, then please get in touch via the form below. We look forward to hearing from you.