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How to view each example

Have a look through each of these product example pages showing GS1 SmartSearch in action.

  • Click on the product category to see the example page.
  • Use your browser's "View Source" option to see the page with GS1 SmartSearch data
  • Click the 'back' button on your web browser to return to this page

To keep the page format simple, each example is shown without navigation. So, once you have viewed each example, click the 'back' button on your web browser to return to this page. The example pages may not work well on a mobile phone at this time.



Grocery products need to be described well in order for customers to make an informed choice about what they eat. Not only are essentials like an ingredients list important, but some customers may have specific dietary requirements or concern themselves with the origins of a product. GS1 SmartSearch helps web search services index this information well.

Clothing & Apparel

Choosing an item of clothing often involves subjective comparions between products by the customer. GS1 SmartSearch uses objective data to describe colour, fabric, size, gender, and more. This gives the customer the ability to compare items and make a better decision about what to purchase.

  • A clothing example will appear here soon

White Goods

Often it is difficult for a customer to work out why two washing machines vary so greatly in price when they appear to offer the same specification. The GS1 SmartSearch standard includes data such as warranty periods, awards achieved and other quality information that enables a more expensive machine to stand out.

  • A white goods example will appear here soon


Enthusiasts searching for the next high-value digital SLR camera appreciate the most subtle of attributes being described, so they can make an informed choice when deciding to purchase the next model. GS1 SmartSearch objectively describes all these attributes so that accurate like-for-like comparisons can be made.

  • A technology example will appear here soon

Recent news about GS1 SmartSearch

The Retail Bulletin

Delivering more sales with structured product data

The Retail Bulletin talks about GS1 SmartSearch

GS1 SmartSearch

A new standard for the web, supporting ecommerce

A new GS1 standard that will transform how we find products on the web