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Get a barcode for selling online

If you’re planning on selling your products online, through Google or an online retailer, you’re more than likely be asked for a barcode, a product identifier, a GTIN or EAN number

It might sound a little daunting, but it’s really not. We make it simple for you; all you need to do is join GS1 UK to start creating barcode numbers for your products.

The numbers you see beneath barcodes are your products’ unique identifiers – they're called GTINs (Global Trade Item Numbers). You need these numbers for selling online through marketplaces like Amazon, eBay and Google Shopping. These numbers come from us – we’re part of the global GS1 organisation that manages the barcode standards and allocates the numbers.

GS1 barcode numbers are used by the major marketplaces


Perhaps you’re only trading online at the moment, but potentially want to widen the reach of your business. GTINs, EAN numbers or barcode numbers from GS1 UK ensure you can sell through any retailer – in the UK or internationally. Just like the two million companies worldwide who use our numbers and barcodes already. So why not join them?

What you need to do

To start assigning GS1 numbers and barcodes to your products, follow the three easy steps to get started:

  • Join GS1 UK online
  • Log in to My GS1
  • Start assigning GS1 numbers and barcodes to your products

Once you’ve become a GS1 UK member, you’ll be able to log in to our member portal, called My GS1, which has the tools and services to help you to manage all your GS1 barcode numbers.

Starter 100

Why get your numbers and barcodes from GS1 UK?

Here's just some of the benefits of getting your barcode numbers from us.

  • Authentic source You’ll receive an official GS1 certificate, giving you the peace of mind that your numbers are uniquely yours
  • Get up and running in minutes Sign up online and you’ll be able to start assigning your GTINs in minutes
  • Training and education Get access to our Academy - webinars, online training resources and classroom sessions to suit your needs
  • Over 40 years’ experience We’ve been helping companies identify their products since the very first barcode was used back in 1973
  • Use them on Amazon, eBay, Google and other marketplaces Your GS1 barcode numbers (GTINs) will be valid for all the major marketplaces
  • Free support by phone or online Our support team is here to help you on your journey as your business grows
  • Manage your numbers online Use My Numberbank to help you create, store and manage all of your GS1 numbers (GTINs) – for all of your products
  • Allow you to trade globally We’re part of the global GS1 organisation that ensure our barcodes work everywhere, in every supply chain in every country
  • Working for your benefit As a not-for-profit organisation, we work with our members to continually develop our standards – so they keep pace with the changing business landscape

How much does it cost?

Membership fees

Starter 100

Exclusive offer which is perfect for any business who wants to get started. This offer is for new members only with a turnover of under £500,000 and running for a limited time so join today.

Turnover  Annual licence fee  Allocation Barcode images
up to £0.50m £100 Up to 100 numbers 100

Continue with offer

If you don't wish to continue with our offer, you need more than 100 GTINs or your turnover is more than £500,000 then please see the standard GS1 UK membership fees below.

Turnover  Annual licence fee  Allocation Barcode images
up to £0.50m £119 Up to 1,000 numbers 3
£0.5m to £1m £131 Up to 1,000 numbers 3
£1m to £10m £203 Up to 1,000 numbers 3
£10m to £50m £318 Up to 10,000 numbers 3
£50m to £100m £1,333 Up to 10,000 numbers 3
£100m to £250m £1,743 Up to 10,000 numbers 3
£250m to £500m £2,400 Up to 100,000 numbers 3
£500m to £1bn £2,900 Up to 100,000 numbers 3
Over £1bn £3,450 Up to 100,000 numbers 3

Join now

All prices exclude VAT

Frequently asked questions

What’s the difference between a barcode from GS1 and others I see online?

If you’ve researched barcode numbers online you may have come across websites offering you barcodes at a cheap one-off rate. These operators are not part of the GS1 network and are not authorised to sell GS1 numbers. Their uniqueness cannot be guaranteed.

What is a GTIN?

A Global Trade Item Number (GTIN) is a number that uniquely identifies a product. You see them beneath the barcodes on almost every product in the world. Which is why they’re often called ‘barcode numbers’. In the UK and Europe they’re usually 13 digits long, in the US 12. You might see shorter 8 digit numbers, used on smaller products. There are even 14 digit versions, to identify cases of products. The same numbers are used to identify products sold online too. The important thing to know is that they are all licensed from GS1 organisations around the world – to guarantee their uniqueness. When you join GS1 UK you can create all the GTINs you need.

More FAQs