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Our marketplaces team

Our marketplace team is responsible for building a community for members selling on marketplaces to connect with others. Ensuring the right partners, right content and right services are available to help members grow and expand their businesses. 

We continually improve our programmes to add value beyond the GTIN, EAN, UPC, barcode and work with marketplaces such as Amazon, eBay and Alibaba to increase adoption of the GS1 standards. We are always learning, always listening and always available to talk to our members.

Monica BirdMonica Bird

Head of Marketplaces

With 7 year’s experience in e-commerce businesses like play.com and Rakuten, I joined GS1 UK in 2013 and currently leading the Marketplace strategy in the UK. My team support all the members joining GS1 UK to trade on marketplaces like Amazon, ebay and Alibaba. We provide members with the support and confidence to grow their local business and expand across borders. Our team also works with marketplaces to improve the seller and customer experience by improving the quality of product data.

We’re available and always keen to learn from the experiences of our members and value your time in sharing these with us to improve our services to you.

Email: monica.bird@gs1uk.org | LinkedIn | Telephone: 020 7092 3507


Ricky Jones GS1 UKRicky Jones

Industry Engagement Manager – Marketplaces

Previously I’ve worked in digital marketing roles, helping companies to expand their digital audiences through building websites, search engine optimisation and creating multilingual sites to help expand their communications strategies internationally.

I joined GS1 UK in December 2014 managing the marketing communications for our retail sectors. Now part of the marketplace team, my role is to find ways for us to better support our SME members joining to trade on marketplaces – such as eBay and Amazon.

In particular, I work with our members and partners to build a community that helps SMEs make the most of the opportunities on marketplaces in the UK and internationally.

Email: ricky.jones@gs1uk.org | Telephone: 020 7092 3588


Lorna Beament

Industry Engagement Manager – Marketplaces

I am new to the GS1 team, joining in December 2016 and my role at is to increase value to our members and help drive the strategy by engaging with the stakeholders that sit within the marketplace landscape and look at ways we can tackle their pain points to facilitate more friction free trading.

My background is in retail having worked for global retailers Mothercare and Early Learning Centre, Boohoo.com and most recently Dune London. I ran the marketplace operation enabling me to empathise with the members needs.

Outside of work I am a keen photographer, traveler and have just started to learn to snowboard.

Email: lorna.beament@gs1uk.org | Telephone: 0207 092 3532


Selling online

Selling online

Helping small businesses sell online