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Our member experience team

Help is at hand, from membership enquiries to trading support

Our member experience team are experts at helping our members meet the trading requirements of their customers through the adoption of GS1 standards.

The team are here to support our members in any aspect of their membership, and most importantly providing guidance on the application of our standards to help you trade as efficiently as possible with your partners.

The team manages a variety of campaigns, from getting suppliers started with barcodes though to sharing product information with their customers. The team has delivered successful campaigns for major grocers, foodservice companies and NHS Trusts.

From your first steps in getting your product to market, through to how to trade internationally, the team are here to offer advice to help you ensure your products are ready to trade.

If you’d like to contact any of the team then call us on freephone 0808 178 8799 or 020 7092 3501. You can also email us at

Laura Waters Laura Waters

Head of member experience

I joined GS1 UK in 2009 and I lead the Member Experience team – we are responsible for understanding our members and championing their needs through exceptional service, support and standards expertise.

Before joining GS1 UK, I was working for one of our partners, GXS for 26 years in 3 countries UK, USA and Portugal.

Outside of work I enjoy international travel and good food & wine.

Email: | Telephone: 020 7092 3533

Senior Member Support Executive Quentin Regan

Senior member support executive

My role is to be a first point of contact for our members – or indeed anyone interested in joining. The enquiries I get can range from technical advice about barcodes to general overviews of what GS1 UK does. 

I was contacted by one of the world’s biggest brand licensors with a question about the best way to identify a licensed product. And the advice my colleagues and I gave actually resulted in GS1 working more extensively with the brand licensing sector.  

Previously I was the support manager for a direct marketing company, where I handled relationships with our clients, and planned campaigns.

Donna Callaghan Donna Callaghan

Member support executive

I respond to member queries, via telephone, online or email, and help them with technical issues with their barcodes to account maintenance. I am also the keeper of all our joining and new member processes, reporting on who’s joining, conducting surveys to gain insight and reviewing any relevant documentation.

Previously, I worked for an EDI solution provider in the customer support department at Easylink Services, now Opentext, for 10 years.

Craig Lee Craig Lee

Member support executive

I’m committed to providing all our members with high quality customer care, and giving them all the support they might need with any GS1 services. My dedication paid off when, at the beginning of 2014, I received a staff recognition award from our CEO for my excellent customer service. 

Previously I worked for the Wales Probation Trust as an ICT/performance administrator, where I kept an eye on our targets and provided all staff with support when they needed it. 

I also trained probation staff and found community service projects for the offenders we were working with.

Sophie Nicolas Sophie Nicolas

Member support executive

I joined the Member Support team in 2017. I provide assistance to our members with any queries or requests they may have, as well as helping anyone who wants to join us to get started. My previous role was centred around customer and seller support for an online marketplace and I have found that many of the sellers I worked with previously are GS1 UK members. 

I am now working with the marketplaces team and aim to use the knowledge I have gained previously to help GS1 UK improve the service for our those of our members that sell on marketplaces.

Outside of work I love to travel, read autobiographies, go to gigs and festivals and practice yoga.

Mariama Jeng

Member support executive

I’ve been working here for over 10 years. My role is varied and I assist members with all enquiries relating to our standards, as well as general account queries. I handle queries via telephone, online or email and always strive to give the best possible service.

My previous role was with a corporate travel company, where I worked as a corporate travel consultant.