Working full-time as a receptionist and with little budget, Niamh has had to be outgoing and creative in promoting her brand. Instagram is her gateway to customers and she uses every trick in the book. Commenting on relevant posts to promote her brand, asking others to post and share her brand on their networks.
“It’s surprising how nice people are in the Instagram community and how helpful they are to share your brand, you just have to put yourself out there. Whenever I’m out and about I’m always promoting and asking people to follow me."
Niamh currently sells direct to consumer through her own ecommerce website, through online frozen supermarket Mighty Plants and from a market stall at be the future vegan.
Ultimately Niamh’s goal is to get listed with a large retailer and she has already started conversations with retailers and independents to expand. She has also had the opportunity to pitch to Getir.