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GS1 UK and Nielsen Brandbank collaborate to revolutionise product data

  • GS1 UK and Nielsen Brandbank have signed a collaboration agreement to deliver supply-chain efficiencies and improve shopper experience in the UK grocery sector
  • This aligns with calls from the Retail Grocery Advisory Board to provide more accurate product information to shoppers
  • The collaboration will drive quality and reduce costs of product data, by promoting the adoption of productDNA to enable the sharing of B2B and B2C product data

London, 3 February 2021 – GS1 UK and Nielsen Brandbank have signed a collaboration agreement, increasing the standardisation of product data to deliver supply-chain efficiencies and improve the service for members and clients.

This will answer the call from the Retail Grocery Advisory Board for more accurate, reliable and standardised handling of B2B and B2C product data driving efficiencies for both retailers and manufacturers.

Focused on the UK grocery sector, the collaboration signals the continued expansion of GS1 UK’s productDNA service, launched in 2018, to enable the sharing of B2B and B2C product data, and promote adoption of the platform to improve product data quality and reduce complexity and costs.

It also recognises the significant contribution made by Nielsen Brandbank over the last 22 years to power the UK grocery ecommerce sector to become one of the world leaders in digital product content. This further highlights Nielsen Brandbank’s commitment to global standards and collaboration with GS1 member organisations. When converting the widespread use of productDNA into measurable results, similar systems implemented by companies overseas have allowed them to increase their sales figures by up to 3 percent.

GS1 UK and Nielsen Brandbank look forward to sharing with their members and clients about how this will benefit them.

Anne Godfrey, chief executive of GS1 UK, said: “During these unprecedented times, it is now more important than ever for us to be providing increased support to retailers and suppliers to stabilise trade in the UK.

“Promoting industry’s use of our standardised platform, productDNA, will help to reduce the costs and errors that can arise with B2B and B2C product data. We are confident that our collaboration with Nielsen Brandbank will bring tangible benefits to businesses across the UK.”

Mike Nickituk, global managing director of Nielsen Brandbank adds: “The global pandemic has been evidence to why the distribution of accurate and consistent B2B and B2C product data is essential for the UK grocery industry. Nielsen Brandbank plays a critical role for our clients by ensuring they succeed on the physical and digital shelf, by easily connecting shoppers to the most up to date and relevant digital product content. We are pleased to have signed a collaboration agreement with GS1 UK to contribute a vital role to the success of the productDNA industry initiative.”

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About GS1 UK

GS1 UK is just one of 115 neutral and independent GS1 organisations operating worldwide. From product barcodes to patient wristbands, GS1 standards have been transforming the way we work and live for more than 40 years.

Whether online, in store or in a hospital, the common language of GS1 global standards is helping our community of more than 47,000 organisations across Britain to uniquely identify, describe and track anything, creating greater trust in data for everyone.

www.gs1uk.org 

For more information or requests for interviews, please contact sarah.atkins@gs1uk.org.

About Nielsen Brandbank

Nielsen Brandbank is the leading provider of digital product content solutions enabling more than 52,000+ brands and 700+ retailers and wholesalers across the globe in over 39 countries to digitalise the shopper experience. Nielsen Brandbank empowers clients to deliver the best shopping experience by giving them the ability to capture and share rich digital product content on all channels seamlessly.

Nielsen Brandbank’s end-to-end solutions connect shoppers to the most up to date and relevant digital product content making consumer goods more discoverable and engaging.

For more information please visit www.brandbank.com.

For more information please visit www.nielseniq.com.

For more information or requests for interviews, please contact marketing@brandbank.com.