Reporting to
Head of membership
Direct reports
None
Job purpose
To create a data and insights driven culture that aligns membership data with the delivery of our three-year strategy and supports our purpose. Deliver actionable insights that will drive business decisions; forecast membership acquisition and retention; and deliver segmentation of our base to target future services/products. In summary demonstrate that through insights we can drive sustainable growth.
Main responsibilities
- Visualise and present actionable data-driven insights to stakeholders making data digestible and meaningful.
- Create high quality and timely insights to support recruitment and retention programmes.
- Ensure our membership data presents one version of the truth and is easy for the business to interact with confidence.
- Make recommendations for improvements to our core data set using reliable, reputable external data sources.
- Take a central role in the company-wide data quality project to drive improvements in data cleansing, structure and enhancements.
- Educate and guide the business on how member data can be used to support business decisionsand shape strategy.
- Predict risk areas in data collection, accuracy and reporting and suggest appropriate mitigation.
- Create and maintain a central repository of member insights, sharing key messages from the analysis.
- Provide accurate insight and statistics for inclusion in reports and presentations.
- Conduct regular reviews with the broader teams to discuss insight requirements and needs.
- Identify opportunities to improve the performance of the business insights, including additional data sources and analysis.
- Build strong relationships with all levels of the organisation to fully appreciate the business strategy and facilitate evidence-based decision making.
- Be the GS1 UK representative on the GS1 in Europe data and insights programme.
Person Specification
Background and experience
- Experience as a go-to resource for data within a department or large team, providing strategic guidance on collation and reporting of data.
- Experience of being a team player with the ability to support the wider business.
- Ability to interpret data from a variety of sources and translate insights to help inform business decisions and data inspired campaigns.
- Proven experience working with data visualisation solutions and tools, including Power BI.
- Excellent technical skills and competence to bring the data to life for a non-technical audience (Excel and PowerPoint).
- Experience of presenting insights to all levels of the business using data storytelling.
- Database management and manipulation tools including SQL and Python.
- Supplier / agency management to identify and work with third parties to enrich our data and knowledge.
- Degree level or higher relevant qualification.
- Minimum five years commercial experience.
Desirable
- An understanding of the dynamics and challenges of a subscription or membership organisation.
- Google Analytics.
- CRM software, Hubspot and or NetSuite experience.
- Customer journey mapping skills to drive optimisation through a test and learn approach.
Personal strengths and style
- A business mindset coupled with strong data analysis skills.
- The ability to tell the story from data in a language that is relevant to stakeholders.
- A curious mind and the ability to connect people to what data tells us.
- Strong creative and conceptual thinker with a thorough attention to detail.
- Astute listening and observational skills.
- Exceptional verbal and written communication skills.
- Flexible approach to working – with strong initiative and ability to multi-task.
- Ability to network across functions and influence at all levels.
- An enthusiastic and motivated collaborator who is proud to be accountable for their own actions.
- Excellent time management and organisational skills.
- High level of stakeholder management and engagement capabilities.
- Comfortable with ambiguity.