The next generation
In the 1970s, the GTIN helped to simplify the supply chain and make business processes more efficient.
However, with different consumer needs and changing attitudes to the way our linear economy functions, the GTIN is taking on a new significance.
As consumers demand more and better product information, the next generation of barcoding technology will be at the core of informing and protecting people when they make purchases.
The GTIN is like a product’s DNA. Scanning a next generation barcode – like a QR code or a DataMatrix – can tell a shopper if a product contains allergens, if it is organic, provides information on its carbon footprint, and gives him or her the ability to track the product throughout the supply chain from creation to recycling.
Ultimately, this provides consumers with a greater level of trust about the products they buy, and can be the foundation for a more sustainable, circular and responsible economy in the 21st century.