TrueSource
The Trusted Source of Product Data
Managing and entering the same product data in different formats, for multiple trading partners is an unnecessary overhead. It leads to errors and additional costs in warehousing, delivery, merchandising and other commercial processes.
Bad data is a £billion issue in the UK. The Data Crunch report showed that core product data held in leading retailers’ systems was inconsistent 80% of the time.
TrueSource is our data quality solution available to all members. It allows suppliers to enter product data once and share it with all their trading partners.
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TrueSource helps ensure product data is accurate, up-to-date and can be trusted. Allowing you to easily manage and share product data that complies with GS1 industry standards. |

Enter, manage, store master product data in one place and send direct to trading partners. With embedded data pool functionality, it is also your route into publishing and synchronisation (GDSN) worldwide. |
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Part of the GS1 UK Membership
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Subscription service
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Dedicated UK-based technical support team available to help you get up and running quickly. Freephone 0808 178 8799 Monday - Friday 8.30am - 5.30pm or via email
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Additional Services
There are also a number of services that help brand owners capture, prepare and enter accurate data ready to share with trading partners.
- Quality Assurance powered by Brandbank
- Data Capture collect core product data (weights and measurement ) and enter into TrueSource
- Image capture
- Verification barcode quality tested to measure scanability
- Validation of interim data collected in TrueSource with that of the physical product
- Consulting data audits/analysis, data matching , preparation and cleansing
- Training
Useful documents
Read about TrueSource and Global Data Synchronisation (GDS) and how it can help your business
* 25 core product data fields
** Up to 1,500 product data fields