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Report reveals the impact of poor third party app data on shopper behaviour

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 Did you know?

Global Data Synchronisation Network (GDSN)

Any company can use the Global Data Synchronisation Network (GDSN) to exchange data with trading partners

What is GDSN?

GDSN stands for Global Data Synchronisation Network – a system which lets trading partners access and exchange product information securely in real-time. To share your product information you need to input your data in a data pool. A data pool is simply a database of standardised product information that manages this information between trading partners via the GDSN. One such data pool is the GS1 UK Data Pool which is GDSN-certified and owned by GS1 UK.

Find out more about the availability of other GDSN certified data pools

What are GDSN standards?

The GDSN standards are a set of agreed identification keys and product information attributes which can be used by any company regardless of size, industry or location.

The standards mean that different companies use the same names for the same things, which limits the risk of costly mistakes. GDSN makes it possible for suppliers and their trade customers to have the same data about the products they are trading.

Who uses the GDSN?

In less than 5 years the number of GDSN users worldwide has grown to over 20,000.

Some of the largest retailers, suppliers and food operators in the UK and around the world use the GDSN, including:

Boots Unilever
Metro (Makro) Kraft
Ahold Heinz
Brakes Colgate Palmolive
Mitchells & Butlers Coca-Cola
Wal-Mart Procter & Gamble

As a supplier, can GDSN help me grow my business?

Yes. Many more retailers are adopting GDSN as their preferred method of exchanging product data which can lead to improved business relationships.

Can I choose who I share my product data with?

Yes. You have complete control over who gets to see your product information.

Solution Partner Finder

Accredited Solution Partners are examined by us in their chosen area of expertise and demonstrate a high level of knowledge and understanding of GS1 standards and a commitment to maintaining this knowledge. If you need a supply chain solution that utilises GS1 standards then working with an accredited Solution Partner will provide you with the confidence that they fully understand how GS1 standards should be deployed in order to help your business grow.

>> Find a GDSN Accredited Solution Partner

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Useful documents and links

Watch the GDSN video below 

 Training

 Case Studies

GS1 Case Study article
Sherwood Forest Hospitals NHS Foundation Trust
Sherwood Forest Hospitals NHS Foundation Trust improves patient safety by implementing a positive patient identification system across all wards meeting current NHS guidelines and GS1 standards.