More people are doing their shopping online as figures show that the yearly increase in numbers continues to rise.

 

Although the estimated figure for April 2012 was a 13% increase, the statistics for the month fell just 3% short of that.

 

However, last April was an extremely strong month. As Britons geared up for the Royal Wedding and enjoyed warm weather, the market experienced a growth of almost 20% and sales of alcohol were up by a massive 55%.

 

Figures from IMRG Capgemini e-Retail Sales Index show that around £5.7 billion was spent online in the UK, which amounts to an average of £112 per person.

 

The online shopping market continues to grow and more shops now have easily accessible websites and hassle-free purchasing options.

 

M-commerce, which is the ability to make transactions and purchases online, saw a massive 353% year-on-year increase in April, and this looks set to continue into the future as more and more services are available online.

 

The new figures show that more people are using the sites not just to browse before going to the high street to buy the items, but also to buy online, with 1.3% more doing this compared with 0.8% last April.