GS1 DataBar is a new bar code that can deliver enhanced product identification at retail point-of-sale (POS). It can be used on small or hard-to-mark consumer products that could not previously be identified by bar codes or to carry more information than the current GS1 retail POS bar codes allow.

• By carrying more data GS1 DataBar allows greater information to be carried on a retail POS bar code such as weights, expiry dates, batch numbers, serial numbers etc
• By taking up less space GS1 DataBar enables the automatic identification of small or hard-to-mark consumer products such as cosmetics, pharmaceuticals, DIY hardware, jewellery, fresh produce etc. It also allows more space on packaging for branding and messaging

GS1 DataBar not only increases the number of products that can be automatically identified at POS, it also creates new opportunities to solve today’s retail business problems such as enhanced and wider category management, product authentication, traceability, stock control, product replenishment, variable measure product identification and shrink control.

Evolution not revolution

GS1 DataBar joins the existing GS1 family of bar codes and is not a replacement for any current bar code; it is a new option that provides new opportunities.

For further information

For a summary of GS1 DataBar please read the GS1 DataBar brochure.

Listen to the DataBar webcast now to find out more.

For more detailed information, please read the FAQ or click on the relevant links below:

 The business benefits
 GS1 DataBar applications
 When will GS1 DataBar be available for use?
 Implementing GS1 DataBar
 What should you do next?

If you have any questions then please contact us.