London, 20 August 2008 – Mitchells & Butlers, the leading operator of managed pubs and pub restaurants in the UK, has signed up to use Global Data Synchronisation (GDS) to increase speed to market and achieve a more efficient supply chain.  The company has started its transition to GDS by ensuring that its systems are fully integrated and GDS compliant. 

It is vital that Mitchells & Butlers moves towards a more automated and standardised way of receiving accurate product data.  Working with the GS1 UK Data Pool, the company has been able to identify and rectify any errors before they enter the system.  However, some departments are still re-keying the information received from suppliers into Mitchells & Butlers disparate systems, resulting in an inefficient use of its resources.

Mitchells & Butlers is also working closely with the food service sector to provide its customers with complete and accurate food product information relating to health and diet.  Vital information including allergy, dietary and nutritional properties can be obtained quickly and accurately from its suppliers in a standard way and from a single auditable source with GDS.

“We know that the transition to GDS will be challenging for our business but we are determined to make this happen,” says Richard Pratt, Commercial Director of Mitchells & Butlers.  “We are committed to moving to GDS because we believe that full integration of our systems and automatic alignment of product information with our suppliers will lead to a more efficient supply chain.”

Mitchells & Butlers is committed to moving to GDS and will be working closely with GS1 UK to get its suppliers to implement GS1 standards and to provide the necessary guidance on their GDS adoption.  With a fully integrated system in place, the company will benefit from better visibility of its stock and fewer product information errors.  This will improve the flow of accurate information throughout the business.

“The food service sector is increasingly recognising the importance of data quality and is looking to the standardised solution of GDS to improve the flow of accurate product data through their supply chain,” says Gary Lynch, Chief Executive at GS1 UK.  “GS1 UK is delighted to be working closely with Mitchells & Butlers to help them reach its goal”

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